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UI design is used to create a visually attractive and interactive user interface. It is used to design a digital product or application's layout, appearance, and colors. UI designers ensure that the product's design reflects a brand's identity. Other factors like the placement of different buttons, navigation menus, and entire user flow are looked upon by UI designers.
UX design is at the center of your website design as it is based on the research of their user's behaviours. Entire user journey, starting from the first visit to achieving the goals with final task completion. UX designers ensure that this complete journey is smooth to improve customer satisfaction.
User satisfaction centered at the heart of UI/UX designed website is the quality that reduces user’s frustration and inspires them to spend more time with your product.
To improve your business’ conversion rates and to kick off your brand’s success, a good UI/UX design is required. A logical flow that guides users to complete their tasks effectively is what attracts more users to use your product, in turn increasing your sales and customer loyalty.
A positive and preferable user experience enhances your competitive advantage over your competitors. If your user is satisfied and happy with your product, they revisit and recommend it to peers. This increases your incoming traffic, hence the success of your product.
No robot can bypass CAPTCHA, SSL/TLS protocols, or strong passwords, thus ensuring that user data is in safe hands. Unauthorized access is kept in check with the help of regular security audits.